Kodu,Sarini, “Harga, Kualitas Produk Dan Kualitas Pelayanan Pengaruhnya Terhadap Keputusan Pembelian Mobil Toyota Avanza” (Jurnal EMBA Universitas Sam Ratulangi, 2013)Ĭopyright (c) 2022 Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Melly, et al, “Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Laptop Merek Toshiba pada Mahasiswa di Kota Padang” (E-Journal Fakultas Ekonomi – Universitas Bung Hatta Padang, 2013) Edisi 13Jilid1.Jakarta: PT Penerbit Erlangga. Kotler,Philip&-Prinsip Pemasaran.Bob Sabaran.Edisi 12 Jilid 2. 2009.Manajemen Pemasaran Konsep Dasar Dan Strategi. Jakarta : PT Raja Grafindo Persada.Īrikunto, Penelitian Suatu Pendekatan Praktik. It is proved that product quality and price, offered by Shopee marketplace meet the consumers’ expectation, and, especially the very reasonable price compared with the other marketplaces as their competitors.Īngipora,-Dasar Pemasaran. Based on the results of the partial test statistical calculations, it is concluded that, partially, product quality has some effects on the purchase decision in Shopee Marketplace. The data are collected by distributing questionnaires and analyzed by using multiple linear regression analysis. The samples are taken by using simple random sampling technique. The research employs quantitative research method. The research entitled "Effects of Product Quality and Price on the Purchase Decision in the Shopee Marketplace" is the result of a quantitative research aiming at answering the questions about the effects of product quality and price on the purchase decision in Shopee Marketplace. This business activity that utilizes the internet is known as a marketplace. Technological advances make it possible to carry out business relationships through a technological device known as internet. Business world in the digital era is developing rapidly today which causes business development increasingly to lead to intense competition.
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